It used to be that finding chic and sophisticated that was also functional and fun meant traipsing through one bridal shop after another and settling for the least offensive dress. But Cynthia Rowley, in collaboration with the world’s leading bridal attire manufacturer, The Dessy Group, hopes to alleviate some of the pain associated with bridesmaid dress shopping. The new bridesmaid collection, which was inspired by Cynthia Rowley’s runway collections, is set to be released in North America, the United Kingdom, and Australia on June 1, 2010.
“Rowley’s modern silhouettes and rich fabrics are complemented by our signature array of color choices, and are sure to be a centerpiece of any wedding celebration,” said Alan Dessy, chief executive officer of The Dessy Group, in the press release announcing the collection.
About Cynthia Rowley
Rowley’s foray into the world of bridal party styling isn’t unusual or unexpected. Cynthia Rowley once specialized in women’s wear, but like many fashion designers, soon began to branch out into other areas of fashion and design. The Cynthia Rowley Collection now includes an assortment of products, including accessories, beauty products, home sewing patterns, and even bicycles. And while Rowley has approximately 60 shops worldwide, the majority of her collections are available through exclusive partnerships with department stores, including Bergdorf Goodman, Saks, and various online retailers.
Cynthia Rowley Bridesmaid Dresses Fabrics and Design
The Cynthia Rowley collection at Dessy is designed to work with almost any bridal style. The line consists of dress lengths that vary between floor length and tea length. The fabrics include duchess satin, cotton sateen, and tulle, while the color palette ranges from a deep pink called “American Beauty” to black, to sailor blue.
The design elements of the Cynthia Rowley bridesmaid dresses were heavily inspired by her runway collection, making them appropriate for day and evening weddings. And, unlike most bridesmaid dresses that fall flat on their promises, the dresses in the Dessy-Rowley bridesmaid collection can be easily worn long after the reception has ended.
The Price of the Cynthia Rowley for Dessy Collection
While designer names often lead to designer prices easily out of the reach of many consumers, Dessy and Rowley opted to keep the bridesmaid line affordable for most consumers. The prices of the Cynthia Rowley bridesmaid dresses are priced between $175 and $220, which keeps the collection competitive with other mid-range bridesmaid dress retailers.
Three cities, New York, Chicago, and Charleston, will be hosting launch parties for the Cynthia Rowley collection at The Dessy Group. While those who attend the events will go through a custom fitting session, customers in other locations can also receive the same service at any Dessy Group retail store.
Annalise Kaylor - Annalise Kaylor is a freelance writer, editor, and consultant specializing in search engine optimized content for the web. As a writer, ...
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